Social media use by businesses

ICT usage in enterprises in 2013: Eurostat

  • In 2013, almost three quarters of enterprises employing 10 persons or more in the EU28 had a website, an increase of 6 percentage points compared with 2010 (73% compared with 67%).
  • In the EU28, 30% of enterprises used at least one type of social media in 2013, although only 8% of enterprises had a formal policy for social media use.
  • 28% of enterprises in the EU28 used social networks (e.g. Facebook) in 2013, 11% multi-media content sharing websites (e.g. YouTube), 10% blogs or micro blogs (e.g. Twitter) and 6% wiki-based knowledge-sharing tools.