Businesses to benefit from the Olympics

Most London firms think 2012 Games will boost tourism and help promote the capital: CBI Survey

  • 92% of firms think that hosting the Olympics and Paralympics will help promote London internationally
  • 76% think they will boost tourism
  • 63% say they are looking forward to the Games
  • A quarter  expect their businesses to benefit directly from the events
  • 64% expect at least the same level of customer and business activity during the Games
  • 76% think the Games will have a positive impact on regeneration