Consumers willing to pay more for social responsibility

Consumers willing to pay more for social responsibility: Nielsen

  • Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society, an increase of five points (45%) from 2011
  • Willingness to spend more with socially responsible companies increased in 74 percent of the countries Nielsen measured.
  • European respondents are least likely to pay extra (36%)
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