Retailers working harder on promotions to encourage customers

Shop price inflation: BRC

  • Overall shop price inflation fell to 0.4% in April from 1.4% in March, sharply down on the previous month, to its lowest for three and a half years
  • Food inflation fell to 2.9% in April from 3.5% in March.
  • Non-food returned to deflationary territory, down 1.0% after a 0.2% rise in March.

 

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