Online Retail Monitor

Online Retail Monitor: BRC Google

  • Total retail search volumes grew 16% in the first quarter of 2013 compared with the same quarter a year earlier.
  • In the first quarter, search volumes on tablet devices outpaced those on any other device, increasing 198% compared with growth on smartphone devices of 66%.
  • Total search volumes grew fastest for homewares, up 34% year-on-year. Homewares also had the highest growth in search volumes on tablets (236%) and smartphones, up by 88% year-on-year.
  • During the January Sales, total retail search volumes were at their highest, with noticeable peaks on 2 and 20 January 2013.
  • Total search volumes from UK consumers searching overseas retailers increased by 18% in Q1 compared with the previous year.
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