WRAP Retailer Survey 2011

WRAP Retailer Survey 2011

The food industry is making good progress towards making it easier for customers to get the best from the food they buy – and reduce the 7.2 million tonnes of food and drink that’s wasted every year.

  • There are more smaller packs of potatoes, milk, cooking sauces, bread and bread rolls available. Nearly half of all packs (47%) are now re-closable.
  • New labelling being rolled out by retailers, including Marks & Spencer and Sainsbury’s, makes it clear consumers don’t have to freeze goods on the day of purchase, but can do so any time up to the ‘use by’ date.
  • The use of ‘display until’ dates has fallen dramatically with less than a third of surveyed products carrying this, and no ‘sell by’ dates were found on any of the products.
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